Marketing Plan: Marketing Activities / Budget / Schedule / Pricing
Paper details:
Using the new product you identified in Step Two:
Identify the price point you will sell your product at, including the pricing strategy and objectives.
Identify the marketing activities you will use to advertise your product (minimum of 5; combination of both offline and online marketing activities).
Develop a one-year calendar identifying when you’ll execute each of these marketing activities.
Develop a budget for the marketing activities identified above.
I have attached assignments 1 and 2 along with the instructor-provided template
The product is described in Marketing Plan: Situation Analysis & New Product Development It will be a line of skin care creams sustainably made in Mexico at a price point of $20- $40 US.
The target market is North American women ages 20-50
