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STEP 1 – Review Materials Review Measure What Matters (2011) by Katie Paine as you develop your program’s measurement plan. This book, along with other helpful resources, is available on the Course Playlist on O’Reilly. STEP 2 – Engage the Discussion Board Discussion Prompts: What is marketing success for your case study company? Explain what “marketing success” looks like for your brand. Share your business goals and marketing goals with your classmates. Explain how your influencer outreach or brand ambassador program supports the goals and delivers values to your target audiences. What is marketing success for your career? Explain what “marketing success” looks like for your career over the next few years. What personal goals do you have for your marketing career? How will you know you have achieved your personal goals? Initial Post Instructions Your initial post… Must be posted by Wednesday at 11:59 pm ET of this week OR by 11:59 pm ET on the due date listed in the Welcome activity (if a holiday affects due dates). If there are no university holidays this month, then the due date is set for Wednesday as stated above. Must fully answer the prompts provided in the previous section. Must incorporate quality research through podcast and online references. Quality research means that your thoughts, ideas, and opinions are backed by credible sources and offer further information on the topic at hand. Must be substantiative in nature with at least two paragraphs in length consisting of at least eight substantiative, complete sentences per paragraph. Must contain at least three (3) reliable online references. Please note, you must use APA formatted in-text citation, include a clickable link to an active page (hyperlink), and include a reference section with full APA references. Please intersperse these references within your post and put the link behind the word or phrase to which it refers.
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