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Media recommendation for a treadmill brand
Paper details:
You work for a media agency and your client is a start up treadmill brand. They have asked you to do some audience research work. As a result of it, you found that their running audience have strong interest for other sports such as cycling, golf and tennis. You also found that their audience consumes both linear and on-demand tv. Task: provide a recommendation of linear and on demand TV media activation / strategy based on the audience interests with next steps.