Pay specific attention to unique product/services available to either online or F2F consumers
What additional products/services can the company provide to increase value to face2face vs online consumers?
Compare and contrast how the company of your choice promotes itself to each of the on-site or on-line segments. What explains the differences in the way the company is reaching online vs on-site consumers?
What can the organization do to reach its onsite consumers better (aka additional promotional activities)?
What can it do to better communicate to online consumers?
Your paper should adhere to the following:
Include at least 7 additional academic (e.g., journal articles) and/or popular press (e.g., Business Week) resources and at least 1 full Bible verse, in addition to your text to support your conclusions.
Separate title page