Pay specific attention to unique product/services available to either online or F2F consumers
What additional products/services can the company provide to increase value to face2face vs online consumers?
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Compare and contrast how the company of your choice promotes itself to each of the on-site or on-line segments. What explains the differences in the way the company is reaching online vs on-site consumers?
What can the organization do to reach its onsite consumers better (aka additional promotional activities)?
What can it do to better communicate to online consumers?
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Your paper should adhere to the following:
Include at least 7 additional academic (e.g., journal articles) and/or popular press (e.g., Business Week) resources and at least 1 full Bible verse, in addition to your text to support your conclusions.
Separate title page
