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  • Briefly identify and define the INDUSTRY you are analyzing.
  • Is it an attractive industry right now?
  • What factors in the general environment are affecting it?
  • How will this influence industry attractiveness look forward?
  • Based on your analysis of trends in the general environment and the overall structure of the industry what are the keys to success in this industry? What do they need to do to make a buck as they face the changes in the external environment youve just described?
    around 2.5 – 3 pages, double space.