Netflix faces competition from many opposing services, including HBO Max, Amazon Prime Video, and Disney+. Select one rival service from these three competitors that you believe most threatens Netflix and thoroughly detail how Netflix compares and contrasts with this rival in terms of the following four dimensions: target market, content offering, service differentiators, and marketing approach. 4. As the industry’s landscape evolves, companies continue to experiment with various strategies engineered to set their offerings apart and to attract and please customers. Select either Peacock or Paramount+ and devise four creative strategies that the company offering your chosen service can employ to differentiate its streaming service from that of Netflix.
Each strategy should be original and innovative, meaning that you may not simply propose copying features that others have already devised (e.g. do not merely suggest “NBCUniversal should allow Peacock customers to buy prepaid subscription cards” or “Paramount should bundle Paramount+ with cell phone service contracts”). Include in your response brief explanations of how each strategy can help the firm capitalize on particular market opportunities in order to gain a competitive advantage in the market. (28 points) be sure to read the prompt carefully and satisfy the requirements.