Nonverbal Communication Analysis Students will assume an observers role as they
examine two video-based marketing transactions that the instructor has selected to help convey the influence of nonverbal communications in a (a) consumer and (b) B-2-B marketing exchange.
Because buyer and seller exchanges are complex social interactions that are defined
by a myriad of verbal and nonverbal clues and signals, students are asked to apply
psychological concepts and theories to analyze and interpret such interactions.
