Nonverbal Communication Analysis Students will assume an observers role as they

examine two video-based marketing transactions that the instructor has selected to help convey the influence of nonverbal communications in a (a) consumer and (b) B-2-B marketing exchange.

Because buyer and seller exchanges are complex social interactions that are defined

by a myriad of verbal and nonverbal clues and signals, students are asked to apply

psychological concepts and theories to analyze and interpret such interactions.