Consider the Impossible Burger (https://impossiblefoods.com/ca/burger) as you answer each of the following questions:
1. List three positive and three negative associations or schemas connected to the Impossible Burger brand.
2. If you were the brand manager for The Impossible Burger, which brand development strategy would you recommend to grow the brand? Justify your response.
3. What PLC stage do you think The Impossible Burger is currently in? What can management decide to do at this stage? What would you recommend and why?
| List three positive and three negative associations or schemas of The Impossible Burger |
Incomplete 0points Fair 0.5points Excellent 1points |
| Brand development strategy and justification |
Poor connection to brand development concepts 0points Fair connection to brand development concepts 0.5points Excellent connection to brand development concepts 1points |
| PLC stage and recommendation |
|
Poor 0points |
Fair 0.5points |
Excellent 1 point |
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