Objective: Design a marketing plan that will demonstrate entrepreneurial approaches to formulating product, price, promotion, and distribution strategies and action programs.
Introduction:
Market planning to define and develop niche markets is a start-up strategy that can bring to light attractive opportunities where small business can compete against large competitors and be profitable right out of the gate. However, niche marketing requires creative forward thinking managers, skills and a marketing strategic mindset to carve out unique revenue streams.
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