According to the US Centers for Disease Control (CDC), cigarette smoking remains the leading cause of preventable disease, disability, and death in the United States, accounting for more than 480,000 deaths every year, or about 1 in 5 deaths.

There are many different reasons why a person may start to smoke, or decide to keep smoking, so public health anti-smoking messages and commercials need to appeal to many different audiences.


Visit the YouTube link below to watch a short compilation of several different anti-smoking commercials.

YouTube-Anti Smoking Ads


In your discussion, please respond to the following:

  1. List 3 reasons that individuals start smoking
  2. Identify 2 themes presented in the ads
  3. Who was/were the target audience(s) in those commercials?
  4. Which ads do you think were most effective in deterring people from smoking? Why


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