Self-awareness theory states that self-focused attention leads people to notice self-discrepancies, thereby motivating either an escape from self-awareness or a change in behavior. The latter two-an escape from self-awareness and a change in behavior- are methods to reduce the discomfort that self-awareness can bring about. First, describe why people might choose an escape to reduce the discomfort of self-awareness. Second, describe why people might choose to change their behavior to reduce the discomfort.


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