Present an example of a marketing scenario for a product/service, where the legal or regulatory environment was a factor in the marketing of that product/service. Name the product/service and law or regulation in the title of your post. This situation should be: one that you learned about in the popular press, rather than one you experienced; one that was not mentioned in the lecture module (ATTACHED); and one that occurred within the past five years.
1) Provide a link to a reputable news source about the situation; and 2) Relate at least one concept from the lecture module to the situation. Such as, if there was a lawsuit, who brought the lawsuit and why? 3) Discuss how the legal or regulatory environment affected the marketing. Was the law or regulation an enabling (positive) effect, an impediment (negative) effect, or some other effect? Include support from course readings and other high quality sources, appropriately citing the source(s). ****SOURCES TO CHOOSE FROM***** Basic concepts and categories of US positive law, Section 1.3. (2012). In Legal Aspects of Marketing and Sales (v 1.0). Retrieved from https://saylordotorg.github.io/text_legal-aspects-of-marketing-and-sales/s04-03-basic-concepts-and-categories-.html When can someone bring a lawsuit? Section 3.6. (2012). In Legal Aspects of Marketing and Sales (v 1.0). Retrieved from https://saylordotorg.github.io/text_legal-aspects-of-marketing-and-sales/s06-06-when-can-someone-bring-a-lawsu.html Alternative means of resolving disputes, Section 3.8. (2012). In Legal Aspects of Marketing and Sales (v 1.0). Retrieved from https://saylordotorg.github.io/text_legal-aspects-of-marketing-and-sales/s06-08-alternative-means-of-resolving.html Unfair trade practices and the Federal Trade Commission, Chapter 24. (2012). In Legal Aspects of Marketing and Sales (v 1.0). Retrieved from https://saylordotorg.github.io/text_legal-aspects-of-marketing-and-sales/s27-unfair-trade-practices-and-the.html Alternative dispute resolution, Chapter 4. (2012). In The Legal and Ethical Environment of Business (v 1.0). Retrieved from https://saylordotorg.github.io/text_the-legal-and-ethical-environment-of-business/s07-00-alternative-dispute-resolution.html
