You must produce a marketing report which includes the following in

relation to your chosen organisation:


 Analysis of th e strengths, weaknesses, opportunities, and threats (SWOT)

facing th e organisation based on properly referenced sources.


. Identification of th e organization’s key service marketing challenges

(Weakness and Threats) for th e next 3 years, drawing on secondary research

and analysis.


. Analyses the threats through the lens of theoretical principles of services

marketing and provide recommendations to overcome challenges within the

constraints of Strengths and Opportunities