Project 2 – Typographic Visual Antonyms

Learning Goal: I’m working on a writing report and need support to help me learn.

Purpose:

To select and arrange three pairs of antonyms, applying typographic expressiveness, and opposite and parallel visual language. To solve the design challenge using only typographic and graphic elementsno photographic or illustrative elements allowed. The following skills and knowledge are essential to success in your professional life beyond this course:

Skills:

• Apply any softwares typographic tools.
• Transform, distort, bisect, and/or reposition type to express its meaning visually as well as verbally.

Knowledge:

• Express a words meaning visually, by selecting and arranging typographic and graphic elements.
• Select and arrange opposite visual elements to express opposite meaning.
• Consider parallelism to select visual elements that are corresponding in both antonyms.

Task:

Select and arrange typographic and graphic (no photographic or illustrative) visual elements to express opposite, yet parallel, meanings, both visually as well as verbally, for two antonyms. All steps are highly unique to your specific project, therefore problem-solving and critical thinking skills are necessary.

1. Please view LinkedIn Learning: Graphic Design Foundations: Typography with Ina Saltz and Learning Graphic Design: Set Perfect Text with John McWade before starting this assignment.
2. List eight pairs of antonyms (word opposites), like hot and cold, tall and short, or up and down, in a word processing document. Be creative in your choice of antonyms; list unexpected ones for a more impactful portfolio project.
3. Select the three strongest antonym pairs to develop.
4. Make a new document in any software program that enables you to work with type (Adobe Photoshop, Microsoft Word, Microsoft PowerPoint, etc.).
5. Arrange each antonym pair on three separate pages.
6. Transform, arrange and/or distort the words to express their meanings visually. Use opposite (but parallel) visual language to express the meaning of both words.
   • Whatever you do to one word to express its meaning visually (changes in scale, color, position, etc.), you must apply the opposite visual treatment to its antonym to express opposite meaning, without introducing treatments not applied to the first wordthis is known as parallelism.
   • Remember, photographs and illustrations are not allowed, but please use type, backgrounds, colors, gradients and effects (like drop shadows).
   • You may space, scale, rotate, shear, cut and reposition the typographic elements. This step is highly unique to your specific project, therefore problem-solving and critical thinking skills are necessary.
   • Ive created two videos to help you understand this assignment. Please pick more challenging antonyms than the ones Im demonstrating. This video demonstrates Compress/Expand and Increase/Decrease in Microsoft Word and Microsoft PowerPoint:
   • This video demonstrates Tall/Short, Hot/Cold and Big/Little in Adobe Illustrator, but the point is Im demonstrating my thought processes for all the combinations:
7. Save your files, and export .JPGs or .PDFs. My computer might not have the same fonts as the ones installed on your computer, therefore if you send me a native Microsoft file, I might not see the same image as youre seeing. Post your first-draft solutions of the list of 8 antonyms and the design of the 3 selected pairs in the Module 3 Discussion Forum (required!) for reciprocal, constructive feedback from classmates and instructor.
8. Incorporate any changes suggested by your classmates if you feel it will improve your work, and post a revised draft in the Module 4 Discussion Forum, for more reciprocal, constructive feedback.
9. Incorporate any last-minute changes before uploading your final revisions to the Assignment 2 submission button (click Submit Assignment above).

Criteria:

• Solutions consists of three antonym pairs whose meanings are expressed both verbally as well as visually.
• Solutions are typographic only; no photographic or illustrative elements are allowed.
• Antonyms meanings must use opposite and parallel visual language.
• Avoid the clich. Try unexpected solutionstheyre the most creative.
• Student posts first- and revised-drafts in the discussions and participates in a critique.
• Assignment is submitted as a .JPG or .PDFnot in any other format.

Rubric

Assignment 2 Rubric