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B​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​usinesses and organizations around the world are integrating data into their decision-making process to optimize their management and operational performance, serve customers/ stakeholders better, boost their brand success, predict future trends, and grow business.

How Northwestern Mutual, JetBlue, GoDaddy, and Beth Israel Deaconess Medical Center used data analytics to drastically chang​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​e the way their organizations do their business so that to serve customers better. 

How companies use data analytics and quantitative modeling to boost their brand. 

Consider one of these companies, another company that uses analytics in innovative ways, or a company that you feel could collect and/or use data in a better way.

 Answer one of the following questions:

 Why is this use innovative, and why does it work? What could this company do better to improve a key business process​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​?