Background: What is the issue and why is it an important problem that needs to be
addressed? Include research evidence showing that this is a problem.
Target population: Who, specifically, will your social change plan impact?
Description of the plan of action: What are the overall goals of the plan?
Methods for implementation, a.k.a. the nuts and bolts:
How will you accomplish this plan? Consider the time it would take and the cost, resources, and people you need to make this plan happen.
Challenges: What problems do you think you might face and what are some possible methods for overcoming these obstacles?
