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Background: What is the issue and why is it an important problem that needs to be

addressed? Include research evidence showing that this is a problem.

Target population: Who, specifically, will your social change plan impact?

Description of the plan of action: What are the overall goals of the plan?

Methods for implementation, a.k.a. the nuts and bolts:

How will you accomplish this plan? Consider the time it would take and the cost, resources, and people you need to make this plan happen.

Challenges: What problems do you think you might face and what are some possible methods for overcoming these obstacles?