1. Restate your thesis statement. Rephrase it so that its slightly different from the thesis statement presented in the introduction and does not sound repetitive.  2. Reiterate the key points of your work. To do this, go back to your thesis and extract the topic sentences of each main paragraph/argument. Rephrase these sentences and use them in your conclusion (don’t really understand this point, but please feel free to use the points / arguments mentioned in the lit review you have sent me as well the results / discussion chapter). 3. Explain the relevance and significance of your work. These should include the larger implications of your work and showcase the impact it will have on society. 4. End with a take-home message, such as a call to action for managers and recommendations as well as future direction and what future research can do based on this research