2. Target Country Industry Overview and Competitive Landscape  

i. What is the overall size of the industry in sales in that country?  

ii. List the major competitors.  

iii. What is the relative market share of you and you major competitors in that country? (A pie chart will do.)  

iv. What laws, licenses, and other regulatory factors will impact your firm the most in this country? What will you do about this?  

3. Competitive Strategy    

i. Using Michael Porter’s Diamond, how will your firm compete in this country?