Question 1 Marketing is the Process of: promoting products through personal selling and advertising to facilitate satisfying exchange relationships creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers in a dynamic environment delivering a standard of living to a society creating, distributing, promoting, and pricing goods, services, and ideas to facilitate the achievement of the firm’s objectives focusing on the customer’s needs
Question 2 The focal point of all marketing activities is: products target markets customers sales profits
Question 3 A target market involves a large numbers of customers is a specific group of customers on whom a company focuses its marketing efforts already has several competitors vying for the customers’ business is the same as the saleperson’s client list is a customer group that includes persons with similar demographic characteristics
Question 4 The marketing mix consists of a target market is difficult for an organization to control directly affects the marketing environment focuses mainly on selling activities and advertising decisions includes product, distribution, promotion, and pricing decisions
Question 5 A physical, concrete product you can touch is a(n) good service idea concept philosophy
