Discussion: Advertising Food to Children
Introduction to the Activity
This Engage discussion activity addresses Module Outcomes 1 and 2. You have reviewed several good readings and optional viewings on the subject of food marketing to children, whether in their homes or at schools etc. Based on these materials, please respond to the following question prompts on the food industry and how they sell food to children.
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· How does the food industry directly market to children?
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· Describe a recent food advertisement that you have seen that is specifically targeted at children.
How does the ad target the child and why might it be effective?
