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. Think about the decision in terms of the CSR pyramid. Did Merck have an


ethical obligation to proceed with development of the drug? Would it matter if


the drug had only a small chance to cure river blindness? Does it depend on how


close the company was to achieving a cure, or how sure they were that they could


achieve it? Or does this decision become a question of philanthropy only?


. How does Merck’s value system fit into this decision?


. If you were the senior executive of Merck, what would you do