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Think about the definition of stakeholders—any parties with a stake in the

organization’s actions or performance. 

Who are the stakeholders in this situation?

How many can you list? 

On what basis would you rank them in importance?

2. What are the potential costs and benefits of such an investment?

3. If a safe and effective drug could be developed, the prospect of Merck’s

recouping its investment was almost zero.

 Could Merck justify such an investment to shareholders and the financial community? What criteria would be

needed to help them make such a decision?