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 1. US Industry Overview and Competitive Landscape (1-2 pages)  

a) Describe the industry in which your company operates in the US. If you choose to sell a specific product in the new country, then describe that industry.  

i. What is the overall size of your industry in sales?  

ii. List the major competitors.  

iii. What is the relative market share of you and you major competitors in the US? (A pie chart will do.)  

iv. How has each firm’s market share been changing over time and why?