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courswokr for research in marketing
Paper details:

VisionEcoWear is a medium sized, U.K. based company specializing in designing and selling sustainable

minimalistic eyewear. The company hired you as a marketing consultant to run a short survey to evaluate

ways of attracting new customers through partnerships with other brands (known as brand alliances) and

maintain current customers achieving satisfaction. Following several meetings, in which you discussed and

agreed with your client the preliminary stages of the research process, you collected data by surveying a

sample of 120 customers.

The results of this survey can be found on the uploaded file RIM_Eyewear.sav [Indicates variable names in the SPSS dataset]