What advice is being communicated internally to employees about their use of social media during the crisis? Are employees being deployed as ambassadors for the company, or is all activity being kept to a minimum? 

Should special guidance about employee behavior online during the crisis be provided?

Who is responsible for doing what on social media? Who is in charge of monitoring, who is liaising with the broader crisis communications team, and who is collating and analyzing all the data being received through social media activity?

What are social media users saying about the issue/incident and the organizations involved?