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Using our previous rent roll example, the agency would need to ask these questions in a

cost benefit analysis.

• What are the costs of transferring the rent roll? How long it will take to negotiate a


• What are the financial benefits? Will they cover my time in the future? Will this

detract from other key activities?

• Does the existing client base make a profit for the competitor currently? Is it

possible to increase this?

• What percentage of the rental listings can realistically be expected to become

sales opportunities? How many current rental property owners are likely to

purchase more property through the agency?

• If I need to take on more staff, will the anticipated profits cover the extra