Please answer the following and bring your answers to class on Thursday to turn in and discuss: In what ways can motivational research be used to understand consumer behavior? How does the motivational research method apply to the psychologist Sigmund Freud?
In what ways can the approach be applied to the construction of marketing communications?
What are the distinctions between lifestyles, psychographics, and demographics?
How can consumer researchers and marketers use information based on these concepts?
Provide some examples. no plagiarism, high quality, write the references from the book i uploaded the book, follow the instruction. answers the question from the book Please use this book .