Choose two segments that you believe are high growth segments.
Are there specific consumer cohorts that are driving the growth?
Please describe why you believe these consumer cohorts are driving growth?
Do you believe growth is being driven by more purchases by current buyers, or are new buyers entering the segment?
If you believe that growth is being driven by new buyers entering the segment, why are they entering the segment?
What are brands in the segment “solving” for these consumers?
What are the primary channels and retailers for the category (Grocery, Convenience, Drug etc)?
Besides the channels above what do you think are unique channels for this category?
Do you believe brands in certain segments target specific channels to market?
