Complete Discussion Questions 1-5 on Pg 101DISCUSSION QUESTIONS
1.What are the two different categories of sponsors? Give examples of both, and explain them.
2.What are the six types of sponsorship opportunities organizations have to sell? Explain, giving examples of each one.
3.What are the different types of goods or services available for esports sponsorship? If you work for the rights holder, which ones would you prioritize when seeking to sell sponsorship opportunities to companies and their brands? Explain your answer.
4.What are some of the most important issues facing both rights-holding properties and sponsors? Explain, and give examples of the issues you identify.
5.How can both rights-holding properties and sponsors evaluate sponsorships? Give examples of different types of information or data you would like to collect or see in order to properly undertake sponsorship evaluation.
