When building a value proposition for your business idea, you must start with the customer side first. Prepare an initial post supporting one of the following prompts:

What can you learn about your potential customers by starting on the customer side of the value proposition canvas?

 What challenges do you see with starting with the customer side first?

 If the product or service is the most impor​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​tant, is it better to build the product and service and then find a customer?