You will read a HBS Case Study on Patagonia which will reflect the firms actions/policy regarding
environmental sustainability. Based on your reading and what you learned about business ethics in class,
provide about 500-word essay on answering these questions:
a. What is Patagonias mission or core values?
How does the firm exercise their values in their
business practices?
b. Elaborate on how Patagonias business practices influence their consumers and competitors.
c. Imagine a completely different industry player emulating Patagonias business practices. What
could be done in other industries to achieve economic success while pursuing environmental and/or
social sustainability?
