• What is the ideal creative in a digital world?  2022 latest answers

Can we do research to find the “optimal” ad? 

• Flow should campaigns and messages (e.g., branding) be integrated across platforms and devices?  


Flow can firms ensure brand safety (e.g., not advertising on controversial sites) amidst proliferating sites, automated buying, and advertising markets? 

Flow should advertising design differ across formats (e.g., text and video)?