• Flow important is product innovation? Should it be internally driven (as a function of R&D) or in response to ML customer mining (or some optimal combination)?  

• What is the tradeoff between innovation and strengthening the base? • Flow should firms realign for innovation and faster go-to-market?  2022 latest answers

• Should consumers be involved in the co-creation of product and content and, if so, how? • What does “experience innovation” look like?