Use the Frame Audit to help uncover less than successful frames and faulty logic, as well as potentially reframe an issue in more helpful ways. Given a situation and frame, do the following:
• Ask yourself: what matters most to whomever uses this frame? What do they tend to talk about the most? Why?
• Also ask: given the frame we are using, how do others tend to see/frame the same issue? What is it they consider that we don’t consider?
• For the frame you are using, consider further:
o What issue(s) does the frame address most? Why?
o What boundaries do we put on the question?
(Boundaries are what we include within the frame, versus what we leave out.)
o What yardsticks (how we measure the question) and reference points (key measurement benchmarks) do
we use to measure success?
o What metaphors do we use in thinking about this issue? Why?
o Why do we think about this question this way? What training or experience frames the way we view the
world?
o What does the frame emphasize? Minimize? Why?
o Do other people in our profession think about this question differently? How? Why? Are their frames successful?
