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Due to the COVID-19 pandemic crisis since the beginning of 2020, the travel and tourism industry has been severely impacted. In particular, the cruise industry is one of the industries that has been hit hardest by COVID-19. Vaccination began early this year, and anti-COVID drugs are expected to be available soon.

At this point, please suggest your ideas on what strategy the cruise industry should choose in terms of QUALITY MANAGEMENT so that it can attract more customers and recover faster than its competitors.