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What yardsticks (how we measure the question) and  reference points (key measurement benchmarks) do  we use to measure success?

 What metaphors do we use in thinking about this  issue? Why?

Why do we think about this question this way? What  training or experience frames the way we view the world?

What does the frame emphasize? Minimize? Why?

Do other people in our profession think about this  question differently? How? Why? Are their frames  successful?