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When using the stakeholders to define organizational audiences, we then ask the following questions:  

• How often do you communicate with these stakeholders?  

• Does this stakeholder have a direct impact on the success of your organization?  

• What groups or organizations view you as a stakeholder?

• How often do these groups communicate with you?  

• Are you aware of and do you listen to the concerns of these groups?  

• On which issues of importance to both primary and secondary stakeholder groups do you agree and disagree?