When using the stakeholders to define organizational audiences, we then ask the following questions:
• How often do you communicate with these stakeholders?
• Does this stakeholder have a direct impact on the success of your organization?
• What groups or organizations view you as a stakeholder?
• How often do these groups communicate with you?
• Are you aware of and do you listen to the concerns of these groups?
• On which issues of importance to both primary and secondary stakeholder groups do you agree and disagree?
