Which Key Performance Indices (KPIs)/MetrIcs Should Be Used to Guide Marketing Strategy?   2022 latest answers

What “moments” in the data signal special engagement or behavioral changes and opportunities (e.g., new adopters)?

 Marketing mix modeling (MMM) of store level data may be used because it falls into a “trap of convenience.” Are these the appropriate metrics or are they only predicting short-term sales?

 It’s a simple and appealing model, but are we missing something?