Which of the following is not a factor that
contributes to higher rivalry in an industry?
a. Numerous competitors
b. High fixed costs
c. Fast industry growth
d. Low switching costs for buyers
The concept that describes firms possessing
different bundles of resources is
a. resource heterogeneity.
b. resource immobility.
c. barriers to entry.
d. imitability.
. If a firm successfully adopts a product differentiation strategy, the elasticity of
demand for its products should
a. increase.
b. decrease.
