. Which of the following is not an example

of an entry barrier?

a. Government protection through patents or licensing requirements

b. Strong brands

c. Low capital requirements for entry

d. Lower costs driven by economies

of scale


. Buyers have higher power when

a. their suppliers sell a highly differentiated product.

b. they are not a significant purchaser of

their supplier’s output.

c. switching costs are low.

d. the buyer industry is highly fragmented

(buyers are not concentrated)