revision and corrections Please also see anchoring concepts. In addition to following the template, you must include one of the anchoring concepts. You discuss personalized advertising and a personalized marketing experience but must link to one of the concepts. Did you view in the Assignment Content folder? Would it be appropriate to suggest that Glossier (an online beauty and skin care company) delivers value by #2 social listening and brand mentions? Does the company have a Digital Marketing strategy utilizing social media? Or, can it be inferred that Glossier creates a memorable customer experience? Either of these would frame the essay. Please review. This will make your submission even stronger.
