Firstly, PESTE Analysis

Have students identified the main political, economic, social, technological. Besides, environmental issues related to the selected Airline?

Secondly, Analysis of possible future trends

Has Students identified what plans or actions the selected airline can adopt to overcome the turbulent times. Also, those influencing factors such as Fuel Hedging and competitive operating costs.

Thirdly, Conclusions /Recommendation

Are conclusions valid?

Finally, Examples used

Has students presented relevant info on chosen airline?

Firstly, Assessment of product and marketing strategy

Students should have identified as many of following;

1.      Firstly, Product/brand Equity

2.      Secondly, Marketing channels. Also, advertising, internet, newspapers.

3.      Thirdly, Competitors

4.     Fifthly,  Frequent flyer program

Secondly, Assessment of success of marketing strategy

Firstly,      Has students identified why PAX chose this airline?

Secondly,      What is unique selling point of this airline?

Thirdly,      What stage of product life cycle is airline’s product at?

Finally,      Has students critically reviewed how successful airline is at marketing their product. For example, did it affect PAX loads positive/negative and were they satisfied?

Conclusions

Are conclusions valid?

Students should have researched finance status of airline

Firstly,      Has airline made profit over last two years?

Secondly,      Has airline’s operating expenses increased over last few years?

Thirdly,      Has students analyzed yield management, operating margin, aircraft utilization, load factors. Hence, Profitability and Liquidity Ratios?

Fourthly,      Did the students used examples of other airlines?

Fifthly,      Has students discussed airline’s fleet newness factor. Thus, maintenance costs trends as discussed in class?

Finally,      Has students discussed other revenue streams for airline?

Thus,

SE315 Aerospace Industries: